Médiamétrie ensures the representation of the desired television viewer profiles and their neutrality, using recruitment methods that are adapted to the determined target. You are assisted by a dedicated team who ensures the high quality of the results.

You can test out all type of content:

• A pilot: With a representative group of television viewers to refine an edited piece or targeting
• A foreign concept: Its attractiveness with French audiences and a determination of the ways in which it can be adapted for this audience
• Alternative versions of the same programme/TV content
• A programming strategy, appropriateness with the editorial line of the network, establishing a publicity plan and more

Setup in two weeks and results delivered in three phases in order to take action as quickly as possible and as close as possible to production :

• Concrete conclusions with immediate operational relevance
• In-depth analyses based on production needs in visual rendering format
• Expertise developed based on over 150 test projections conducted for the cinema in particular
• High responsiveness in setting up the study and delivering analyses (within 24 hours, within 7 days, or even “hot off the press”)
• Option to access the results in the software to take the results more in-depth for certain specific targets and answer very precise questions

The next day: Processing of results and delivery of the first rating and positioning information

After 7 business days: A turnkey operational summary in three parts: Strengths/weaknesses; All of the conclusions, presented in summarising visuals All of the results by target. In-depth analyses of the programme, to suit your needs, with visual renderings (maps, summary tables and more…)