Marocmétrie

About Us

Television audiences in Morocco

Published on 20.10.2018

Executives :

Henri False – President

Rachida Naitiaz – General Manager

After winning the tender launched by the CIAUMED (the economic interest Group composed of the two Moroccan TV channels 2M and TVM and their State control bodies, as well as the Moroccan Group of Advertisers and the Association of Communications Consulting Agencies), Marocmétrie implements a reliable, accurate and innovative reference system to measure television audiences across all of Morocco, covering both urban and rural areas.

Solutions

EAR - Etude Audience Radio

16.11.2021

Results & Studies

Press release

Television audience in October 2024

04.11.2024

News

Press release

Médiamat continues its development by taking preview* audiences by programme into account

04.09.2024

Innovations

How does 4-screen TV/Video & 3-screen Video measurement work?

21.11.2016

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

2nd sample

Dictionnaire

Les mots
des médias

New
edition

+500
definitions