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Starting on 10 September, Médiamat will include preview audiences by programme. This enrichment marks the culmination  of a major audience measurement transformation plan, in line with the evolution of TV usage among the French.

 

After the integration in 2020 of audiences achieved outside the home and/or on the move, whatever the device, then, in January 2024 of audiences achieved on internet devices at home, including in households without a television, Médiamat, the reference TV audience measurement, takes into account the audiences of programmes watched in preview, regardless of the device and location.
While total preview audiences were already  counted overall in Médiamat, it is now available by programme and is added to the consolidated audience for each piece of content, 8 days after its live broadcast.
 

"With this detailed preview measurement, Médiamétrie once again adapts to the behaviour of French people and the evolution of content offers by adding a brick to Médiamat, which thus guarantees and offers the market and its clients, television channels, advertising networks, agencies, advertisers, a complete measure to closely manage content and better reflect uses." 

Laurence Deléchapt, Directrice TV & Cross Médias de Médiamétrie

The first results will be available for Médiamétrie’s clients on 10 September in Restit’TV, the TV audience recording interface; they will concern the preview audiences of the programmes broadcast live on 2 September.
 

In summary, Médiamat now measures all points of contact with television programmes and records the audiences: 
all locations (at home, outside the home, on the move), 
all devices (TV and internet devices - computers, smartphones and tablets), all time frames (live, private recording, replay/preview overall and by programme), for all French households, whether they have a television or not.
 

* Method of consuming a television programme accessible on a platform before its live broadcast