Thematic Focus
What are the behaviours and expectations of television viewers who subscribe to cable, CanalSat, and those receiving TV via ADSL or DTT?
This customised TV study, supplementary to – yet distinct from – Médiamat’Thématik, makes it possible to explore this specific realm. Zoom Thématiques helps you to make the best strategic choices with a customised study. Each client includes the questions it wishes, on the area(s) of its choosing.
Zoom Thématiques makes it possible to analyse the behaviour of television viewers, through their practices and perceptions.
- Evaluate the notoriety and image of networks, shows and hosts
- Measure the level of likeability and loyalty of shows and programmes
- Identify the key areas of interest and expectations of television viewers
- Take an in-depth look at new uses and new technologies being employed
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Thematic Focus provides an analysis of the results on your strategic targets and on your group of subscribers. Each client includes the questions it wishes, on the area(s) of its choosing. The insertion of customised questions makes it possible to obtain a very precise response to the specific concerns of each client. Thus, it is possible to quantify and qualify the television viewer’s rating of the network or a programme on the network. Up to 2,400 individuals ages 15 and older, who subscribe to cable and/or CanalSat and/or ADSL TV and/or with DTT equipment, with a sub-sample of 800 children ages 4 to 14 years. Interviews are conducted by telephone (CATI) with a representative sample of people subscribing to cable and/or CanalSat and/or ADSL TV and/or with DTT equipment. |
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Complete analysis + provision of data reporting software presenting all of the results:
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2 waves per year: in May and in November |
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