Médiamat'Thématik
The top audience measurement for themed networks
Published on
03.03.2021
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What audiences watch themed networks?
Nearly 65% of the TV-equipped population residing in France receives television via cable, satellite or ADSL. Médiamat’Thématik is the television audience measurement of people receiving a network package via cable, satellite or ADSL television.
Médiamat’Thématik is the audience measurement for themed networks
- Find out audience ratings for networks on cable, satellite and ADSL TV, for different categories of audience
- Analyse people’s behaviour with regard to television very precisely: Loyalty, watching multiple networks, number of exposures to an advertising campaign
- Define the audience of a network, for example, according to the main sociodemographic criteria
- Determine whether the target reached is broad or selective
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Médiamat'Thématik repose sur le panel Médiamat. L’échantillon est composé d’environ 5 000 foyers dont 3500 ayant accès à des chaînes thématiques, soit près de 8850 individus de 4 ans et plus |
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