Audimétrie Committee

About Us

Creation date: 1988 - The Audimétrie Committee has members representing parity between television broadcasters, advertisers and advertising agencies.

Published on 09.11.2018

True places for convergence and debate, six committees define, guide and validate the measurements and studies. Scientific and technical committees plus working groups and an Internet assembly complement these bodies.

Arte, Canal+, DDB, Dentsu France, France Télévisions, GroupM, Havas, IPG Mediabrands, L’Equipe, M6, NextRadioTV, NRJ Global, Publicis, TF1, Union Des Marques.

Solutions associées

Expertises

Le Médiamat, la mesure de référence de l’audience de la Télévision en France

01.08.2016

Results & Studies

Press release

L'Année Radio 2023-2024

17.10.2024

News

Press release

Marie Liutkus appointed Communications Director of Médiamétrie

17.09.2024

Innovations

How does 4-screen TV/Video & 3-screen Video measurement work?

21.11.2016

Solutions

Bilan de campagne Internet - Nielsen DAR

15.06.2023

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

2nd sample

Dictionnaire

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