TV & Radio Audience Measurement in Côte d’Ivoire is based on the main methodological principles developed by Médiamétrie 

• Representative sample of the population living in Grand Abidjan and Bouaké
• Interviews conducted in person in the home, in order to be able to perform retrospective verifications
• Sound results based on 1,728 interviews distributed over 48 days of observation
• A systematic telephone verification of at least 25% of the interviews, randomly selected to verify that interviewers have actually visited, as well as certain significant responses so that the interview can be validated

• Summary of the main results

  + Results analysis software, Acacia web ®, which can be used to customise analyses as needed, particularly by target

• Audience by quarter-hour increment, by media type, by TV network
• Viewing habits per TV channel
• Awareness of TV channels
• Types and methods of TV reception of the population
• Audience in quarter-hour increments by media type, by radio station
• Listening habits per radio station
• Awareness of radio stations