TV & Radio Audience Measurement in Senegal is based on the main methodological principles developed by Médiamétrie.

• Representative sample of the population of Grand Dakar (Dakar, Pikine, Guediawaye, Rufisque)
• Interviews conducted in person, in the home, so that retrospective verifications can be performed
• Sound results based on 1,440 interviews distributed over 48 days of observation
• A systematic telephone verification of at least 25% of the interviews, randomly selected to verify that interviewers have actually visited, as well as certain significant responses so that the interview can be validated

• Summary of the main results

Results analysis software, Acacia web®, which can be used to customise analyses as needed, particularly by target.

• Audience by quarter-hour increment, by media type, by TV network
• Viewing habits per TV channel
• Awareness of TV channels
• Types and methods of TV reception of the population
• Audience in quarter-hour increments by media type, by radio station
• Listening habits per radio station
• Awareness of radio stations