The Radio Panel provides its subscribers with the audience results for radio and national stations, in quarter-hour increments, over the 23 days of panelling.
The detailed results, including a full-colour hard-copy summary report and an Excel file, contain the following information:
- Listening habits for radio and stations by time slot, Monday-Friday, Saturday and Sunday;
- Distribution and average number of stations listened to, broken down by socio-demographic criteria over 21, 15 and 8 days;
- Distribution and average number of days of listening, broken down by socio-demographic criteria over 21, 15 and 8 days;
- Exclusives and audience duplication over 21, 15 and 8 days.
Detailed results on the aggregated data software:
Time bases (except for total audience on an average week)
- 21 days, or three full weeks, Monday-Sunday and three different weeks;
- 15 days, or three full weeks, Monday-Friday and three different weeks;
- 8 days, or four weekends.
Indicators
- Average number of listening on 21, 15 and 8 days;
- Maximum coverage on 21, 15 and 8 days;
- Audience accumulation over 21, 15 and 8 days;
- Total audience on an average week (7 days, 5 days);
- Exclusives and audience duplication over 21, 15 and 8 days;
- Distribution and number of days of listening over 21, 15 and 8 days;
Targets
- Sex, Socio-professional category of Head of household and Individual, Age, Level of education, Presence of children, Household size, UDA and Nielsen region, City categories, Age x city > 100,000, Household x city > 100,000.
Time slots
- 5 a.m. to 12 a.m. and standard time slots.
Location from which the listener tunes in to the radio and stations: At home, in the car, in the workplace or elsewhere
Premium targets
- Purchasing circuits, telephony, telecom operators;
- Listening and purchasing behaviour of pre-recorded music;
- Car, car radio, pre-programming of the car radio;
- Excursions, leisure activities, cinema, games of chance;
- Opinions about the radio, listening motivation, reading the national and regional daily press
Databases for media planning
A digital tape containing individual data gathered from ongoing panellists (23 days) is made available solely for processing by media planning software.
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