Les publications scientifiques 2015 - Sommaire

Expertises

Sommaire

Published on 25.12.2023

"L’utilisation du multimode pour faire face aux problèmes de couverture et à la baisse des taux de réponse", Magalie Senaux et Aurélie Vanheuverzwyn, 12èmes Journées de Méthodologie Statistique de l’Insee, 2 avril 2015, Paris.

"Cross-device audience measurement in France : Methodological issues and prospects", Aurélie Vanheuverzwyn, European Media Research Organisation Conference, 6-9 juin 2015, Stockholm, Suède.

"Détection et traitement des valeurs atypiques et influentes dans la mesure d'audience internet", Lucie Cellier, 7ème Journée Méthodes Avancées pour l’Analyse des Sondages Complexes, 12 octobre 2015, Paris.

Results & Studies

Press release

Television audience in October 2024

04.11.2024

News

Press release

Médiamat continues its development by taking preview* audiences by programme into account

04.09.2024

Innovations

How does 4-screen TV/Video & 3-screen Video measurement work?

21.11.2016

Solutions

EAR - Etude Audience Radio

16.11.2021

About Us

Discover Médiamétrie's corporate presentation

08.04.2024

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

2nd sample

Dictionnaire

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