EAR - Etude Audience Radio
Top audience measurement of the French radio market
Published on
16.11.2021
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Radio : who listens to what? When? How long?
EAR is the top radio audience measurement in France.
- Determine the audience for radio and stations in France on an average day
- Identify the profile of listeners based on sociodemographic, consumption and lifestyle criteria
EAR - Etude Audience Radio is an ongoing survey:
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The survey is conducted from Médiamétrie’s survey fields, based in Amiens and in Petit Quevilly (in the Rouen metropolitan area) via the computer assisted telephone interview (CATI) system The people interviewed are surveyed between 5:30 pm and 9:30 pm on their landline or mobile telephone (those who have only a mobile phone). The sociodemographic representativeness and the geographic stratification of the sample are monitored daily, and the interviews are distributed equally among the survey days within a single period. |
Using EAR, you can determine, for example:
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The results of EAR survey are published four times a year
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