Les publications scientifiques 2021 - Sommaire

Expertises

Sommaire

Published on 31.12.2023

"Comment Médiamétrie a adapté ses méthodes d'enquêtes pendant la crise sanitaire", Ludovic Lancereau, Séminaire de la Société Française de Statistique, 25 mars 2021.

"Intégration des audiences TV hors-domicile au panel Médiamat", Lorie Dudoignon, 11ème Colloque International Francophone sur les Sondages, 7 octobre 2021, Bruxelles, Belgique.

"Un médiaplanning Presse désormais global : print + digital", Gaël Crochet,11ème Colloque International Francophone sur les Sondages, 7 octobre 2021, Bruxelles, Belgique.

Results & Studies

Press release

L'Année Radio 2023-2024

17.10.2024

Innovations

How does 4-screen TV/Video & 3-screen Video measurement work?

21.11.2016

Solutions

Bilan de campagne Internet - Nielsen DAR

15.06.2023

About Us

Discover Médiamétrie's corporate presentation

08.04.2024

News

Audience le mag

Media on a local level, the power of proximity

04.06.2019

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

2nd sample

Dictionnaire

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