Médiamétrie’s independence is guaranteed by the presence of all industries – media, advertisers and agencies – each of which are decision making bodies as well as share capital holders, although none of which hold a majority of the decision-making power. Dialogue and debate are standard operating procedures, with the goal of reaching a consensus that is in the interest of the entire profession.
CAPITAL STRUCTURE
Media (65%)
- France Télévisions (22,89%)
- TF1 (10,8%)
- Société d'édition de Canal+ (1,4%)
- Radio France (13,5%)
- Promotion & spectacles d'Europe 1 (5,4%)
- NextRadioTV (5,4%)
- Métropôle Télévision S.A (2,7%)
- INA (2,81%)
Advertisers and Councils (35%)
- Union des Marques (9,33%)
- Publicis Conseil (6,7%)
- Dentsu France (6,7%)
- Havas (6,7%)
- Orange Participations (2,44%)
- Omnicom Media Groupe (1,62%)
- IPG France Holding (1,61%)