The Engagement Barometer relies on the Touch by Médiamétrie mobile app to ask panellists about their associations with TV content. Each year, we interview a sample of over 1,500 people representative of the television-equipped French population. The common core is accessible to all subscribers, and the option exists to include specific questions to produce proprietary results.

The Engagement Barometer is presented as a report showing the main results of the study through graphics. The report is structured thematically and analytically to highlight the main lessons from the study as well as our recommendations.

Annual basis (field surveys in June and results in October).

Ad Hoc Flash focus: exploring TV viewer engagement with a given programme

• Producing a report into the reasons for engaging with a programme that has been successful. And conversely, the reasons for abandoning a programme whose audience figures are in decline
• Adapting the content, scheduling or coordination surrounding the programme studied

The Ad Hoc Flash focuses are based on a qualified database containing several thousand reporting viewers for the various programmes aired during prime time and late-evening time slots.

Ad hoc study conducted upon request. The deliverable of this tailor-made study incorporates all of the questions raised at the briefing.