Web Observatory Kids
The study offers you a complete panorama of internet use among 4 to 14-year olds
Published on
16.02.2017
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What do the youngest users consume online? How do they decide from the multitude of screens and content? What influence do parents have?
In a technology environment that is constantly evolving, children are increasingly drawn to all screens. The Web Observatory Kids study reveals the online habits of children aged 4 to 14 across the 4 screens (computer, mobile phone, tablet, and TV). Similar to the Web Observatory study, you can now learn the overall digital usages of children.
Web Observatory Kids offers you a complete panorama of internet use among 4 to 14-year olds
- Get in-depth knowledge about the target audience
- Highlighting “consumer insights” (needs, expectations, experiences, etc.)
- Comparing children’s’ usages with those of their parents
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Web Observatoire Kids est une étude auto-administrée en ligne (CAWI) auprès d’un échantillon représentatif de 4 000 enfants âgés de 4 à 14 ans. Afin d’assurer la qualité du recueil des résultats de l’étude, notre questionnaire a été conçu de manière à faciliter son administration auprès de la cible :
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