SVOD Barometer

Solutions

Usage by subscribers to on-demand video services

Published on 07.05.2024

How can usage by subscribers to the various on-demand video services be described? What is the impact on other video practices?

Usage of SVOD platforms is expanding and is enjoying a certain growth margin.From the subscription process to the genres consumed on SVOD platforms, Médiamétrie fully explores the SVOD experience on the various platforms and helps you understand the impact of SVOD usage on other video practices. How are SVOD consumers distinguished from other web users?

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Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

2nd sample

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Marine
BOULANGER

Directrice Cinéma & Entertainment

Noëlie
BONNARD

Chargée d'études et marketing produits

Marie-Louise
AUBERT

Chargée d'études et marketing produits

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Formulaire de contact

Dictionnaire

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