Show Audiences

Solutions

Get an in-depth analysis of your audience to clarify your decision-making

Published on 18.07.2018

Show Audiences analyses your audience in depth to clarify your decision-making

Learn your audience's motivations and expectations, different types of profiles, their media consumption and more
Evaluate programming potential: the driving forces and obstacles to people coming, positioning with respect to competitors
Arbitrate between several creative projects for your communications media
Communicate and develop your programming with an image assessment

Depending on event type, several methododologies can be suggested:

Online questionnaires among a base of established contacts or a representative sample of French residents
Self-administered questionnaires in theatres for rapid feedback from the audience

Results are processed, and the first items are delivered within 48 hours

Full summary with two levels of interpretation are delivered seven working days later

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Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

2nd sample

Dictionnaire

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