Screen 360
Monitor and understand audio-visual usage on all screen types
Published on
04.11.2016
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What screens are used at the same time as the television set? Are activities performed on the second screen related to the programme being watched? What screen types are used outside of the home? For what uses?
At a time when the number of screens in the home is continually increasing and there is a steady stream of innovations, Screen 360 is the barometric study that measures the audio-visual usage habits of your consumers, conducted on all of the screens they own: Television sets, computers (desktops and laptops), mobile telephones (including smartphones) and touch-screen tablets.
Switching between several different screens, multi-screening, etc. Screen 360 makes it possible to better understand the consumption of content on all screens and to anticipate the uses of the future
- Identify consumer uses by screen type and monitor their changes
- Determine the complementarity of different screen types and multi-screening practices
- Understand their motivations and expectations, detect trends
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Complete analysis + provision of data reporting software presenting all of the results:
Your sales contact can also present you the study's results during your meeting. |
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