Global Audio
Measurement of usage right across the audio universe
Published on
24.04.2023
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How can we grasp new practices that span the entire audio universe?
The audio universe has grown considerably in recent years and encompasses an increasingly diverse scope: radio has broadened its boundaries with a richer offering; music has also developed its offer through the growth in streaming services. Not to mention the new players launching onto the audio market with original content, such as native podcasts and audiobooks. This rapidly expanding universe represents an opportunity for traditional stakeholders and other media such as pure players.
Global Audio measures usage right across the audio universe in France
- Map the different offers in terms of usage
- Define the different listening contexts (platforms, environments, listening times)
- Identify the trade-offs between the different offerings
 | Global Audio est une étude online réalisée auprès d’un échantillon de 4 000 personnes âgées de 15 à 80 ans, interrogés sur leur consommation de radios en direct, de podcasts, de streaming musical, de livres audio et de musique personnelle. |
 | Pour chaque offre - radio en direct, radio à la demande, podcasts natifs (hors radio), livres audio, streaming musical audio, streaming musical vidéo en fond sonore, musique personnelle :
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 | Résultats publiés en avril de chaque année |
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