Media In Life

Solutions

A day in the media and multimedia life of the French

Published on 03.11.2016

How is media consumption broken down over the course of a day?

Today, it becoming essential for publishers and advertisers to return to a synoptic approach to media practices and development. As the changes go very quickly, it is of primary importance to follow them in (near) real time.

This is the reason for existence of the top multimedia study, Media in Life, which tracks media, multimedia and interactive practices.

Media in Life makes it possible to conduct an in-depth exploration of the new behaviours of individuals by analysing the distribution of media and multimedia contacts over the course of a day

Comparing media and multimedia practices with one another, thanks to common indicators
Enriching the monomedia approach, in a media and multimedia convergence context
Refine marketing and media strategies through a better knowledge of the targets, in terms of equipment, location, mobility and activity
Measure mobility (outside the home, travel, transportation and others) and its impact on media and digital behaviour

	The population interviewed is aged 13 years and over and lives in France Each panellist is surveyed over the course of one day that is randomly assigned to him/her and additionally agrees to fill out an activity log (see the Equipment part of the survey) The 9,000 panellists are equally distributed over the days of the week Panellists are recruited through interviews conducted by a centralised computer assisted telephone system, with the population ages 13 and older The individuals able to be reached solely on their mobile phone represent around 6% of panellists recruited over the periods of January-February and September-October
	Web interface and/or “L’Essentiel” summary report
	Results at the end of June cover the period January to February; results in mid-February are the cumulative results for the year

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Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

2nd sample

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