Global Radio
The new ways people listen to the Radio
Published on
26.01.2017
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What listening behaviour changes are your audience making, with regard to Internet and mobile listening?
Radio broadcasting is now available on many kinds of media, and can be consumed “à la carte” via Catch-Up Radio. This has resulted in a diversification of listening modes, which reinforces the power of this media type in the field of mobility.
Development of reception modes, large increase in equipment, digital broadcast and more… Listening behaviours are in constant flux. The Global Radio study allows you to better understand them.
Global Radio apporte des résultats complets sur les nouveaux modes d'écoute de la Radio liés à Internet quelque soit la technologie utilisée
- Understand usage and the development of new listening modes: Television, mobile telephone, portable multimedia player, computer
- Identify the contribution of new listening media to Radio audiences
- Measure the Total Radio Audience on new Internet-based radio listening media types (live and in catch-up mode) and on mobile telephones
 | Global Radio dresse un bilan sur l’année écoulée de l’évolution des usages et offre une analyse de l’audience de la Radio sur les nouveaux supports d'écoute. Usages des nouveaux modes d'écoute
Audience de la Radio sur les nouveaux supports d'écoute
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