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The Global Audio study analyses all audio uses and provides a consolidated and accurate view of audio consumption in France.

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Audio punctuates the daily lives of French people, with radio in the lead

Audio is deeply rooted in the lives of French people: nearly all 15-80 year olds (97%) listen  to audio content at least once a month and for 84%, or 43 million people, this is a daily practice. Young people are even more affected by this use, since over 86% of 15-24 year olds listen to at least one piece of audio content every day.

At the top of the list, radio accounts for 56% of the audio volume listened to over a day, of which 51% is live and 5% as podcasts (recorded and original radio).

Radio even accounts for nearly three-quarters (72%) of this daily listening volume in the universe of free audio offerings and 77% of in-car-listening volume.

Share of time spent on each offer over a day in France
(Global Audio 2024 - Listeners aged 15-80)
 

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Digital audio continues to grow, especially among young people

Whether digital radio offerings, original podcasts, music streaming or digital audiobooks, digital audio content keeps making progress: it represents 56% of the audio volume listened to per day in 2024 (compared to 54% in 2023).

This digital offering is attracting more and more French people since 41 million  15-80 year olds (81%) listen to at least one piece of digital audio content each month (+4% in 1 year), and almost 28 million people listen to it every day.

This boom is largely driven by smartphones. In 2024, 29% of the time spent listening to audio is done on mobile phones, the most popular digital medium, which is an increase of 2 points in one year.

Among 15-24year olds, digital audio offerings account for 85% of daily listening volume, or +3 points in one year. Audio music streaming is the most popular offering among young people, regardless of the time of day.

Share of time spent on each offer over a day in France
(Global Audio 2024 and 2023 - All of France aged 15-80)

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"Driven by the development of offers, particularly digital, audio is essential in the lives of French people. Available on more and more media, whether connected or not, adapted to each person’s habits, audio can be enjoyed at any time of day, either alone or in company, according to your wishes and preferences. However, each audience has its own characteristics; For example, Global Audio shows that 15-24 year olds prefer listening to audio content at home or with headphones. On the contrary, for 25-49 year olds, listening to audio content is more commonly done without headphones and in the car ."

Cécile Bertrand, , Reseach Director, in charge of Audio