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The Film Audience Observatory

Solutions
To know the viewer profile of each film.
Published on 30.01.2017

The Film Audience Observatory gives you the key to evaluate the profiles and behaviours of your movie’s audienc

  • Prepare your marketing strategy by researching comparable films
  • Determine the profile and behaviour of your film’s audience after they have seen it
  • Know the duplication between movies : how many spectators of a movie have also seen another one ?
  • Prepare the launching strategy of your movie’s DVD, based on your audience
  • Since 2005, this study has been conducted continuously via the Internet (CAWI system)
  • In 2016, every week, 1500 cinemagoers ages 3 years and up are interviewed on the films they have seen in the theatre over the past four weeks (films with over 50 copies)
  • The results are adjusted based on the “75,000 Cinema Study” according to criteria such as age, sex, region, city size and theatregoing habits
  • From 2006 to 2015, the study was conducted with respondents ages 6 years and up, on films with a minimum of 300,000 ticket sales, and in 2005-2006, with respondents ages 15 and up. From 1995 to 2004, the study was conducted by telephone (CATI system) with cinema viewers ages 6 and up
  • Study conducted every week
  • Dynamic DASHBOARD interface
  • PDF/Excel files
  • Results delivered very quickly
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