EAR > Global Radio - Vague Janvier-Mars 2024

Press release
New record : 9.7 million people listen to radio on digital media every day
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global radio

 

Every day, 38.7 million French people aged 13 and over listen to the radio. This audience, measured in the EAR > National survey, takes into account all listening platforms, including those dedicated to radio and digital devices.

 

The EAR > Global Radio module allows for the analysis of digital radio listening behaviors.

 

Every day, 9.7 million people listen to the radio on these platforms, which represents 16.5% of the population aged 13 and over.The radio gains 357,000 listeners in 1 year on digital platforms.

This growth in radio listening on digital media is driven by mobile phones, which are used by 5.9 million people every day. Among other media, voice-controlled speakers attract 1.5 million listeners every day, neck and neck with the computer, chosen by 1.4 million listeners.

 

 

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Listening to the radio on digital media is particularly popular among 35–49-year-olds (23.5%), people in the upper socio-professional categories (23.9%) and residents of the Greater Paris Region (21.1%).

Listening to radio on digital platforms is attracting an increasingly broad audience, with an increase in the number of people from lower socio-professional backgrounds (15.7% of them listen to the radio every day on digital media, +1.6 points in 1 year) and the over-50s (15.3%, +1 point in 1 year).

On digital devices, the listening time was 2 hours 30 minutes on average per day and per listener.

The share of digital media in radio listening is still increasing significantly: it now accounts for 22.7% of total listening volume, compared to 19.9% last year.

 

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