Data Enrichment

Enrich TV media planning with data targets
Image

How do you address data targets identified online in TV advertising campaigns?

Data Enrichment can integrate data targets created from a recent digital behaviour into TV media planning

  • Get data targets created from a recent digital behaviour, observed in uses from Médiamétrie's Internet panel or from external data

Data Enrichment results from merging data from two Médiamétrie reference panels: the Internet panel and the Médiamat panel for TV.

Four types of data targets are currently offered:

  • SURF data targets: created using the time spent per web user across categories of sites from Médiamétrie's Internet panel.
  • SEARCH data targets: created using a list of keywords present in queries by web users from Médiamétrie's Internet panel.
  • INTENT data targets: created using behavioural data exclusively collected on merchant sites or on specialised comparison sites, or those custom-defined using a list of URLs.
  • AD HOC data targets: created using third-party data, or first-party data directly originating with the advertiser; or third-party data originating with a data supplier.

Targets tailor-made according to need

Solutions associées
More
Actualités
Innovations
About Us
Results & Studies
News
×
Dictionnaire
Les mots
des médias
New
edition
+500
definitions
A
B
C
D
E
F
G
H
I