Cross Media development of media brands

Solutions

Measuring the coverage of media brands beyond their source format

Published on 06.09.2017

The media brand development study measures the coverage of media brands beyond their source format

Understanding audience behaviour across all media and how information is consumed across television, radio, print magazines, daily press, and internet
Measuring the performance of media brands, taking all media together, via coverage and duplication indicators
Optimising your multimedia investment strategies

Innovations

How does 4-screen TV/Video & 3-screen Video measurement work?

21.11.2016

Results & Studies

Audience le mag

Monitoring changes in French people’s multimedia equipment and subscriptions is a necessity for Médiamétrie and the media ecosystem

14.09.2023

News

Press release

Marie Liutkus appointed Communications Director of Médiamétrie

17.09.2024

About Us

Discover Médiamétrie's corporate presentation

08.04.2024

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

2nd sample

Dictionnaire

Les mots
des médias

New
edition

+500
definitions