Cross Media

Solutions

Brand audience and the behaviour of the general public, all media types combined

Published on 26.01.2017

Cross Media is a study developed through a partnership between Mobimetrie, ACPM and Médiamétrie, which measures the audience of brands and behaviours on all media types combined

Know the behaviour of cross-media audiences
Help the media to view their performance, all media types combined
Provide advertisers and their consultants with a strategic analysis and evaluation tool focused on multimedia behaviours

The Cross Media solution consists of a blend of audience results from first-rate studies via a special “hub” survey.

Blending principle:

Comparison of results from first-rate media studies from Mobimetrie, ACPM and Médiamétrie with data from the HUB
The entire blending process is produced by Médiamétrie and its partners, and makes it possible to identify the consumption habits of published media

Innovations

How does 4-screen TV/Video & 3-screen Video measurement work?

21.11.2016

Results & Studies

Press release

Measurement of radio listening behaviour : January – March 2024

06.05.2024

News

Press release

Marie Liutkus appointed Communications Director of Médiamétrie

17.09.2024

About Us

Discover Médiamétrie's corporate presentation

08.04.2024

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

2nd sample

Dictionnaire

Les mots
des médias

New
edition

+500
definitions