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Cin'efficace

Solutions
Misgivings about a title? A poster? A tagline? A trailer? Cin'efficace offers to test all your marketing tools to help you choose the best option for your target audience.
Published on 30.01.2017
  • Depth of the database: Over 400 poster tests, 40 trailers, and more
  • Representative of all of France
  • Quantitative and qualitative approach

Cin'efficace tests all your marketing tools and helps you choose the best option for your target audience.

  • Verify the genre evoked by the medium
  • Learn its degree of attractiveness
  • Measure intention to go see the film based on the materials presented
  • Understand the reasons for positive/negative intentions to go see the film
  • Determine choice of favourite element, and reason for liking it compared to others
  • Study conducted via the Internet with individuals ages 6 years and older, or 15 years and older, who reported having gone to the cinema over the past 12 months (option to restrict the study to the film’s core target)
  • Methodology and rates can be adjusted to meet your needs for granularity of the results for desired targets
  • Excel sheet, with crossed indicators for each movie studied
  • Specific, written analysis, focused on your movies
  • In case of an annual subscription : free access to the Cin'Hebdo dashboard, with all of the results since Octobre 2003 (2 300 movies studied)
  • Results delivered every Thuesday
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