Association Audience

Study of audiences of Category A association radio stations
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How many individuals are familiar with my radio station, and how often do they listen? What is the profile of my audience?

 

The Association Audience study measures the audience of association radio stations

  • Quantify the Awareness, Total Audience, Weekly Audience and Regular Audience for the station
  • Qualify the station audience according to multiple socio-demographic criteria
  • Provide results adapted to your broadcast area

The Association Audience study is a way to establish the profile of individuals aged 13 years and over who stated that they are familiar with your station and regularly listen to it. The measurement relies on a telephone-based CATI mechanism. Interviews are conducted from January to June.

Deliverable as a report including a graphical and text summary of the main results, in particular including awareness and listening habits.

Results delivered in August.

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