Ad Hoc Television Studies
How can you better evaluate and analyse audience reactions to major changes in your market?
For instance, the convergence between internet and television … Specific studies can provide both quantitative and qualitative responses with the potential to complement an already-existing survey mechanism or to provide information about an entirely different domain outwith the scope of audience measurement. For example, it is possible to determine notoriety surrounding new technologies and their usage, as well as to understand the behaviours of the population in response to this development.
These quantitative and qualitative studies provide adapted answers to specific concerns of television professionals
- Positioning yourself with respect to your competitors or market developments
- Identifying audience expectations, assessing a satisfaction level or an image
- Testing the implementation of a new programme or new concepts: new clothing, new décor, etc. , to quantify consumers' consumption habits and behaviours
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The ad hoc Television studies are customised to specific needs and rely on Médiamétrie’s know-how, ensuring the soundness of each study, as well as the expertise of both of Médiamétrie’s survey fields (each year, 900,000 online questionnaires and 700,000 telephone interviews). The representativeness of the surveyed population is guaranteed by the use of a framing study. Methodologies adapted to the issues at hand: For quantitative studies:
For quantitative studies:
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Depending on your needs, the results are provided in the form of a study summary (PowerPoint with graphics), reporting software, or a presentation in your office by a Médiamétrie sales contact, etc. |
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