24/7 News is the comprehensive cross-media study that compares the different information gathering methods: Both traditional media (TV, radio, newspapers) and digital.

• Understand the news habits of the French: Time slots, devices and methods, and how they are changing
• Review detailed satisfaction results for each information gathering method
• Identify the new trends in each specific target (young people, seniors, technophiles and others), with regard to social networks in particular
• Adapt your editorial content based on your media types and profiles
• Promote the combination of different complementary media types: Press/smartphone or TV/Internet.